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Empee Distilleries Ltd – Chennai – TN

Being one of the foremost and belonging to the original trinity of IMFS (Indian Made Foreign Spirits) manufacturers in Tamil Nadu, Empee Distilleries Limited (EDL) kick started its operations as way back as in 1983 with the setting up of a manufacturing Unit at Mevaloorkuppam, at the outskirts of Chennai. This Factory is an ISO Certified state-of-the art integrated Re-distillation, Blending and Bottling Facility with a production capacity extendable to 500,000 Cases and licenced capacity of 419,400 Cases per month at present.

Realising the importance of brand value, from the outset itself EDL began to lay emphasis on creating brands that would establish and enjoy the goodwill and patronage of the clients by pushing the envelop in research and development. This doctrine has helped EDL to create some of the signature brands in all the segments of Premium, Medium and Economy in Tamil Nadu market.

In the Premium segment Empee’s Napoleon Brandy is the main protagonist, blazing its way past million cases per annum consecutively. The other Empee brands in this segment which are preferred by high end consumers are Empees Premium Gold Whisky and Elcanso Premium Deluxe Brandy.

In the medium segment, All Gold VSOP Brandy, Old Secret Brandy, Power Apple / Orange Vodka have built good patronage with quality conscious tipplers.

In the Economy segment EDL has garnered an enviable market share of 24% with its trailblazer Old Secret XXX Rum, which stumped the market with its attractive substance and style, that within a short span of introduction it outclassed even the so called veterans in the field. It enjoys the unique distinction of being a million Case per year brand for the past years.

Keeping pace with evolving trends in the liquor market with its changing tastes and preferences, and a new breed of upper crust consumers emerging due to exposure to foreign travel and foreign labels, EDL is in the process of expanding its liquor portfolio by introducing high end premium and super premium brands to cater to this niche segment.

With a history of providing quality products, facilities and skill available, EDL is confident of meeting the challenges of the future with a slew of new labels capable of becoming the connoisseurs’ preferred choice. With several new players establishing their own Plants and numerous national brands entering the Tamil Nadu market through tie-ups, the competition has become stiff but EDL has the necessary armour of infrastructure, skills, fortitude, and backed by the legacy of customer satisfaction would stand to prove the saying “you cannot keep a good man down.”